Local Online Marketing – A New Career in Difficult Times

In today’s economy, many people are being forced to change their career choice. With little or no jobs available, if you’re waiting for large companies to begin hiring again, you may be waiting awhile. This predicament has many people turning to the internet as a means to earn a living when jobs are scarce. If you’re seeking marketing employment, the internet could provide not only the income, but the means with which to control when and how you work. If you already have a marketing background, you are that much further ahead in the internet marketing game, however internet marketing is multi-faceted and there are many ways to implement an online campaign.For those venturing into marketing for the first time, you not only need to understand the sales climate, but the technical aspects of marketing online as well. There are many courses available online that will show you the ropes. The prices on these courses are wide and varied and are dependent on which avenue in online marketing you want to take. It is usually recommended to learn one way of internet marketing first and expand to other areas once you see positive results.With little to no competition in online marketing for local businesses, somewhat of a blessing has been created in the online marketing industry. Historically, small local businesses have failed to realize the power of the web and how they could broaden their customer base by putting their business online. Savvy internet marketers have recognized this and have begun targeting local businesses in their area for local business marketing. This is being referred to as the Gold Rush of the internet marketing industry with many marketers adding new local clients every day. As more local businesses see tangible results, the demand for solid online marketing services continues to grow and many people are positioning themselves to provide for that demand.You don’t need formal training or a degree to become a marketer for local businesses but you do need to have knowledge of specific online marketing strategies. Most of the information you need to know can be obtained by simply researching the subject on the internet. A lot of what you might need to know can be learned at no cost by frequenting internet marketing forums. This is not structured learning however and might be a little confusing. Those who do best with a laid out step by step lesson plan might do best by purchasing a course as mentioned previously. One such course is Scott Gallagher’s Accelerated Training program. With focus on marketing for local businesses, this will give you the tools you need to get started in an increasingly popular market.The earning potential in online marketing for local businesses is truly limited only by the amount of work that you put into it. You decide when you want to work and how you want your business to run. It is not always an easy road, however, and many would be marketers fall into the trap that it’s easy and requires little or no effort. As with any business, success requires time and investment on your part, but if you are willing to put in the time and determination, you will have a successful business that you have control of.Many have suggested that in this economy that marketing becomes less of a priority for local businesses. The fact of the matter is, businesses must continue to reach potential customers to either maintain or increase their customer base. Marketing is truly a necessary cost to running a business and the internet provides a low cost way to do that. Some business owners don’t realize that a well run marketing campaign is essential to remain profitable, even in difficult times.If you are looking for a job in marketing, employment is guaranteed if you have control and you call the shots. Start researching the different online marketing strategies to begin your new local business marketing career.

The Fine and Performing Arts & Education

Education either functions as an instrument which is used to facilitate integration of the younger generation into the logic of the present system and bring about conformity or it becomes the practice of freedom, the means by which men and women deal critically and creatively with reality and discover how to participate in the transformation of their world. (Paulo Freire)I see too many public service commercials-today-exhorting us to support the Performing and Fine Arts in public education. We, as a nation, have evidently become so low-brow, or unsophisticated, that we can no longer see the need for Art education in our schools. So now, we have our children pleading with us, on television commercials, to keep Art education alive. This is a sad state of affairs for us and our children, because art is what truly separates us from the beasts and allows us to rise above the mundane drudgery of life. As many others, I believe art should be at the center of education and not just because it’s good for us. Art stimulates a child’s cognitive and affective domains, as well as their motor skills, which leads to learning, discovery, creativity and motivation.Academics are very important, of course, but too often they only stimulate a very small portion of the student’s mind and heart. There are three, basic domains of learning: the Cognitive (mind), Affective (emotions or feelings) and Motor-Skills (hands-on). These three domains are key to our thinking/reasoning, learning, problem solving and creating. A healthy mind (Cognitive) is capable of taking in, retaining and processing information, which can then be applied, if retained and used, to the individual’s life. Emotions and feelings (Affective) are closely connected to an individual’s learning, because they aid in retaining and applying information, as well as stimulating the desire to learn more. Seeing, hearing, speaking, the ability to write, walk and run are all part of the individual’s Motor-skills. Without these three domains, learning, needless to say, would be impossible. Reading, writing, math and the sciences stimulate the cognitive and motor skills domains quite effectively, but the affective is too often short changed.If we think back to our school days, then we should be able to remember that the memorization of facts and successfully spitting them back out on tests was our main concern as students. This is very much a part of the learning process, and I’m not denying that, but where does the Affective domain play a significant part in this teaching process? In much of this way of learning the affective is absent, and-therefore-much of the educational material, which has just been learned, has no real application in the individual’s life and is forgotten. I remember very little about higher level math, the periodic table and scientific jargon. Why is that? It didn’t relate to my life nor touch me in a deep way. This is not to say that I, or anyone else, shouldn’t have taken math and science classes, but what I am saying is academics are less effective than they can be, because they tend to ignore the Affective domain.


I contend that the Arts use all three domains effectively, and they can-therefore-stimulate the student to apply, as well as retain, what they’ve learned. Creativity is key in this process. The Performing and Fine Arts have a distinct advantage-educationally-in their ability to allow students to create as they learn. In painting, students are in the process of creating at the same time they’re mixing colors and learning brush techniques. The same applies to sculpting and photography students. Many middle and high school music directors are-now-using computer programs to stimulate their students to compose as they learn to play and sing. Dance and theatre programs are examples, as well, of applying skills as their students learn. This artistic, educational process employs the cognitive and motor skills domains, but it also stimulates the affective. The art student experiences the sense of joy and satisfaction that comes from successfully learning, and then being able to immediately apply this knowledge in a very personal way. The Arts can enhance a student’s ability to express their emotions in a very positive way. These students have ownership of what they have learned and are able to express this ownership through creativity. The Performing or Fine Arts student is motivated-educationally-beyond just memorizing facts and passing tests, because they’re using their newly-acquired knowledge to express what lies deep in their heart and mind.Surprisingly, the arts and sports have much in common, educationally. The basketball or football player, as well as the long-distant runner, learn their skills while applying them. The learning of physical techniques and immediate application reinforces the athlete’s desire to learn and perform even more. In team sports, such as football, baseball and basketball, the student athlete learns to work with others to produce a product, or team. The young athlete learns that the whole, or team, is greater than the sum of its parts, or players, as do dancers, actors, singers and instrumentalists. As in performing ensembles, these young athletes experience the joy that comes from accomplishing something special with others. They learn, in a very intimate way, responsibility towards others and that the team is dependent on the very weakest athlete, as well as the strongest and most gifted. There’s really very little difference between a football player and a band member, when it comes to being responsible and understanding that it takes everyone-involved-to be successful. This is such a valuable and wonderful lesson, and it is learned primarily, through the affective domain.Educational collaboration between artistic disciplines is a great way for young artists to learn while they create. The pairing of young instrumentalists with dancers and visual artists, or actors with singers, can open up a whole new world of artistic exploration, discovery and creativity. These collaborations can become a great vehicle for learning and motivation, as any arts teacher who has experienced this process will testify. The educational process becomes more important than the outcome, or testing results, because it is in the process of exploration, discovery and creativity where learning really occurs. The educational outcome is secondary, because it is only used, in this case, to measure curricular goals. The motivation for and enjoying of learning comes through the process of collaboration, exploration, discovery and creating.In academia, the emphasis-today-is placed more on the outcome, or testing and grades, which, in my estimation, is a huge mistake. Academic instructors could learn much from their counterparts in the arts. The government and its politically motivated, educational policies, of course, stands in the way of any successful, corrective change to academic teaching methods. Political agendas, such as, “No child left behind” are meaningless and worthless to students and teachers, because they’re not concerned, as they so hypocritically claim, with the success of the individual learner. Instead, these agendas are merely an attempt to soothe the fevered brows of unsatisfied constituents.I will agree with academic teachers that their process seems to be more set in stone than with the arts, and the only real way they can measure educational outcomes is through testing. There has to be a way-however-to allow a math, science, English or history student to become more involved in the process of learning. English teachers have a distinct advantage, since they could use writing essays and poems to instill a sense of ownership in their students. Their students-then-could use their essays and poems to collaborate with young composers, actors and dancers, as an example. Even though it would be difficult, science, language and math teachers could also seek these same avenues for educational exploration, discovery and creativity, which would-then-hopefully-lead to a student’s retention/application, ownership and motivation. This, of course, will be impossible, as long as we allow our government to force academic teachers to teach-solely-towards the outcome, or “standardized” testing.American students, every year, fall farther behind their counterparts around the world, academically and intellectually, while their parents and teachers continue to buy into the educational propaganda, which is spewed out by the American-political machine in Washington. Every year, Art education becomes less and less important in our schools, because of it’s effectiveness in producing students who can think, reason, question, learn and create. Realistically speaking, Art education may be perceived as a threat to those who run this country and desire a race of middle-class, mindless, unquestioning and unsophisticated robots.


Education is the responsibility of the parents first and foremost, and if parents aren’t capable or willing to fight for their children’s education, then I guess America is doomed. If I were a parent-today-there would be no way I could allow my child to be intellectually molested by our current, public-education system. My child would either be home-schooled, at best, or in a private education system.The Roman Empire was one of the greatest and long lasting nations in the history of the world, and yet, as the Roman government declined, then so did its human values and arts. There is only one piece of music remaining, one mere fragment, after one thousand years of Roman culture. Rome literally disintegrated from within, because of a corrupt government and decaying society. The United States is less than two-hundred and fifty years old, and we’re already starting the lingering slide into governmental corruption, cultural ignorance and decay. Perhaps, it’s too late to save our society, but if it isn’t, then it’s time to start rebuilding what we have allowed to be torn down for the last one-hundred and fifty years. If it isn’t too late, then we must begin to rebuild our values and education system. Our values and education system may not have been perfect, in the past, but they were worthy of being fixed, properly.Most successful, world cultures, throughout history, have been measured by the quality of their philosophers and artists far more than their forms of government and technological advances. If we disappear as a nation, in another century or so, what will we be remembered for? What will be our legacy to the world?Art does not solve problems but makes us aware of their existence. It opens our eyes to see and our brain to imagine. (Magdalena Abakanowicz)In my estimation, art is an integral part of being human and-therefore-is integral to human education. If we die to our affective inclinations, then we cease to be human in any real sense, and the results of this can be seen on MTV and its “Hip-Hop” generation. Money, material objects, self-absorbed egos, low-life affections and brutal power will never make us more human, if anything these extrinsic motivators will simply and affectively dehumanize us. “The one with the most toys in the end,” loses! Art education can help us to see ourselves, the world and-yes-God more clearly. We are more than flesh and blood, and our affective, as well as cognitive, attributes are exhorting us to remember this truth. The arts should be at the center of our children’s education, and our children shouldn’t have to plead with us to give them what they need and desire!

Different Types Of Data Communication Media

The process in which data is transferred from one computer to another is known as communication media. Data communication involves transmission of digital of information to different electronic devices through wireless or cabled connections. The two commonly used computer communication media used are bounded and unbounded media.A. Bound MediaData transfer through physical connections is referred to as bounded media in that signals are sent to other external devices from one computer in a network. Computers can be interconnected to share files and devices in a network by means of cabling which facilitates faster communication of information. Bounded media is a faster data communication that provides high speed transfer of signals over long distances and is the most reliable media for message sending.Bounded media is categorized into three types of data communication which enables connection of different types of network. These cables include:


1. Coaxial cableThis is most common bounded media that is many electronics to transfer data and it is designed with two parallel copper conductors. It has a solid central copper conductor that transmits signal and is coated with a protective cover to reduce electromagnetic interference. Coaxial cable is found in different gauges at affordable prices and is easier to work with. They are easy to install and can support up to 10Mps capacity with medium attenuation. Despite its popularity, the only serious drawback it has is that the entire network is always affected with a single cable failure.2. Twisted pair cableTwisted pair cables are found in two types and these include unshielded and shielded twisted pair cables. It is commonly used because it is lighter and inexpensive. They are made up of twisted solid copper wires which help to reduce vulnerability to EMI and cross talk effects. This type of cables is cheaper and can support up to 100mps speed capacity.3. Fiber opticUnlike other types of cables, fiber optic uses electrical signals for communication and is made up of reflective cladding that prevents loss of light in the glass core. Although it very expensive and hard to install, optic cables can support at least 2gbps and are not vulnerable to EMI interference. It has got also very fast data transmission and very low attenuation compared to other data cables.B. Unbounded mediaThis type of data communication media involves networking of multiple computers through a wireless connection. Creating a wireless connection is much easier since no physical connection is required and can connect multiple computers in a room. Unbounded media uses space or air as the transmission medium for electronic waves. Some of the unbounded media are the satellites, radio, Bluetooth and Wi-Fi among others. Installation of wireless network is much easier and faster compared to the bounded media which require an expert to do the configuration. Through wireless settings, you can also transfer huge files of data to any networked computer since the unbounded media supports very high bandwidths just like the cabled network.


Generally, in order to transmit data over networked computers, you will have to use either bounded or unbounded types of media. Depending on the type of network you want to create, convenient type of media is required to enable consisted and proper data communication.

Use of Drones in Aerospace/Defense

The development of unmanned aerial systems, or drones was initially for military purposes. As these aerial systems did not require an onboard pilot, they were seen as a useful weapon on the battlefield. Not only does a drone decrease the mortality rate of the soldiers, it also provides the military a chance to spy on the enemy in a discrete manner.Drones have become an important component of national defense for the following reasons.· A drone is an unmanned vehicle, that is, it does not require any one to be on it to be controlled. This is possible because it can be controlled using a remote control. Though it is mandatory that it is still controlled by a trained pilot, it does not require the pilot to go with it.


· The US military has been using drones to search for terrorists in Afghanistan and have proved how useful they are for conducting covert military operations.· Drones can be used for various purposes such as searching for hidden terrorists, gunning the terrorists down in their own areas and searching for the hidden landmines using hyperspectral imaging sensors.· Keeping an eye on the air space of the country.· Keeping a check on the borders of the country without threatening the lives of the most precious soldiers.The use of the US Army’s Global Hawk in the combat field of Afghanistan has already made news. This has triggered a race between countries to own and develop this technology as soon as possible. Countries like UK and China and India are already way ahead in the research and development of drones for their respective defense forces.The use of drones even by the army is not only for combat and espionage purposes. This technology is largely being developed for the times when a crisis hits the nation. The military is trying to use drones in areas that have suffered fire or earthquake where the military and air force is called in to rescue people. This is the humanitarian aspect of the use of drones. Drones are sent in difficult to reach places to search for survivors. When the images from a drone shows the presence of any survivor, special teams are sent in to carry out rescue operation. This has saved many lives and is sure to save a number of lives in future too.


The countries that are trying to be the controlling factors in the world need to have this technology soon. UK has started by bringing together all of its top engineers to develop homemade UAVs and there were news about the flight of their first UAV named Taranis.The use of UAVs cannot replace the fighter jets or the satellites, however, they can be used for surveillance missions that can’t be performed by fighter jets as they are too big and therefore can be spotted quite easily by radar. Drones are definitely one of the “must haves” for any good army in the future.