Local Online Marketing – A New Career in Difficult Times

In today’s economy, many people are being forced to change their career choice. With little or no jobs available, if you’re waiting for large companies to begin hiring again, you may be waiting awhile. This predicament has many people turning to the internet as a means to earn a living when jobs are scarce. If you’re seeking marketing employment, the internet could provide not only the income, but the means with which to control when and how you work. If you already have a marketing background, you are that much further ahead in the internet marketing game, however internet marketing is multi-faceted and there are many ways to implement an online campaign.For those venturing into marketing for the first time, you not only need to understand the sales climate, but the technical aspects of marketing online as well. There are many courses available online that will show you the ropes. The prices on these courses are wide and varied and are dependent on which avenue in online marketing you want to take. It is usually recommended to learn one way of internet marketing first and expand to other areas once you see positive results.With little to no competition in online marketing for local businesses, somewhat of a blessing has been created in the online marketing industry. Historically, small local businesses have failed to realize the power of the web and how they could broaden their customer base by putting their business online. Savvy internet marketers have recognized this and have begun targeting local businesses in their area for local business marketing. This is being referred to as the Gold Rush of the internet marketing industry with many marketers adding new local clients every day. As more local businesses see tangible results, the demand for solid online marketing services continues to grow and many people are positioning themselves to provide for that demand.You don’t need formal training or a degree to become a marketer for local businesses but you do need to have knowledge of specific online marketing strategies. Most of the information you need to know can be obtained by simply researching the subject on the internet. A lot of what you might need to know can be learned at no cost by frequenting internet marketing forums. This is not structured learning however and might be a little confusing. Those who do best with a laid out step by step lesson plan might do best by purchasing a course as mentioned previously. One such course is Scott Gallagher’s Accelerated Training program. With focus on marketing for local businesses, this will give you the tools you need to get started in an increasingly popular market.The earning potential in online marketing for local businesses is truly limited only by the amount of work that you put into it. You decide when you want to work and how you want your business to run. It is not always an easy road, however, and many would be marketers fall into the trap that it’s easy and requires little or no effort. As with any business, success requires time and investment on your part, but if you are willing to put in the time and determination, you will have a successful business that you have control of.Many have suggested that in this economy that marketing becomes less of a priority for local businesses. The fact of the matter is, businesses must continue to reach potential customers to either maintain or increase their customer base. Marketing is truly a necessary cost to running a business and the internet provides a low cost way to do that. Some business owners don’t realize that a well run marketing campaign is essential to remain profitable, even in difficult times.If you are looking for a job in marketing, employment is guaranteed if you have control and you call the shots. Start researching the different online marketing strategies to begin your new local business marketing career.

Flavor Pairings: Why Grow Herbs For Cooking, Cocktails, And Culinary Crafts

I remember my first herb class on growing herbs for culinary and creative crafts. I left that annual herb sale with young fragrant plants, with just enough knowledge to be dangerous wielding a trowel, and a perpetual enthusiasm that all contributed to help me form my first edible garden oasis.After a trip to Home Depot, I was armed with shiny silver tools, bags of potting soil to house my foliage friends, fertilizer to make them grow, and the inner drive to begin digging my way to becoming a green thumb farmer girl!Now, 20 years later, it’s hard to imagine my kitchen without a bunch of basil on the counter, herbs drying on racks, and jars of dried oregano and chocolate mint within easy reach at each meal. From summer’s juicy ripe berries, peaches, and tomatoes to fall’s vibrant harvest of squash, pumpkin, and sweet potatoes, onto holiday turkey and ham feasts, and into hearty winter stews and casseroles, herbs enhance every season’s fare!


I’m still thrilled to witness the miracle of propagation each time with every plant. I shelter them in stormy weather, talk to them while watering, trim their leaves, and weed their beds. In return, I’m rewarded with savory, spicy, and fruity aromas, a relaxing hobby, a healthy method of adding flavor to food and cocktails that lasts all year long, and great natural photography backgrounds!Do you have herbs and are looking for ideas on how to use them? Do you see those little plastic packets of greenery hanging in the grocery store but have no clue what to do with them? Maybe you want to expand your culinary horizons and explore your green thumb capabilities? Many people are lured into using fresh herbs through the culinary route.This is the first in a series of articles on growing herbs for cooking, cocktails, and culinary crafts. Plus tips on pairing all kinds of flavors, from custom infused oils and balsamic vinegars to herbs, spirits, sweet and savory dishes. When you marry the right foods together into a succulent harmonious balance, the results are amazing and herbs contribute such character to your cuisine.This isn’t about becoming a food snob or being tethered to rules, except for this one; seasoning is vital in cooking and herbs go hand in hand with that philosophy. I’ll offer general guidelines along with novel combinations I’ve discovered but there’s no one taste fits all. It’s thrilling to develop original recipes and tweak the traditional dishes we savor. Play with new ingredients. It’s great fun to use homegrown edibles but if you don’t want to grow plants yourself, buy a few freshly packaged herbs from the store and practice cooking with them.Be daring with oil and vinegar selections. There’s a wonderful store called Savor The Olive in Virginia Beach that is a tasting room full of unique fused and infused oils and light and dark balsamic vinegars. If you have one of those in your area as well as wine tastings, take advantage of going for a visit. Experiment, so that your sense of taste gets stronger and more acute and it will tell you how much to use.


Herbs add to the enjoyment of cooking and help you personalize what you’ve prepared. Being a chef is an art. Each person has a unique touch and flavor palate. The kitchen is your studio, the plate your blank canvas. Let instinct and imagination guide you. Herbs are one of the tools in your aromatic arsenal that enable you to present a mouthwatering masterpiece.Hope you’ll join me on a tasting tour of my fertile little deck farm as we pinch and smell the herbs, swirl and taste the wine, envision what main course will be the star of the plate, and tempt your taste buds with food that’s appealing to the eye and tongue.

Book Ghost Writing As a Process

It’s an interesting relationship between a book ghost writer and her client, the book author. The client has the original ideas for the work, and the ghost writer is there to bring them to full fruition. In other words, they work on the book together, with the book ghost writer being a professional who does most of the actual writing of the book, while the client only assists with the ideas.Well, not exactly. There’s more to it than that. In fact, the client or original book author is an integral part of the process, and in fact is writing his own book through the book ghost writer. Book ghost writing is a process, which I’m going to try to break down for you my way, fine-tune experienced after over a decade of book ghost writing. It begins with the client, and is finished through the work of the ghost writer.The client starts the process, after contacting and hiring the ghost writer, by signing a book ghost writing contract with the writer outlining everything important, such as the legal rights of both parties, who exactly keeps the copyrights, who gets the credit for the book or shares it, etc. Then the client makes a small deposit, such as $5,000 to start, for keeping the professional writer’s time open to work on the book. This can be a completely non-refundable deposit, or half of it can be refundable under certain circumstances, such as the client cancelling the project or the book ghost writer being unable to begin work on it.Once the project begins, a great first step is for the client to create a book outline and a time line laying out the book’s contents in chronological order. These documents can be sketchy at first, worked on more and filled out later, even being expanded into a table of contents as a further guide for working on the manuscript. Each document only needs to be about one page long. They engrave nothing in concrete, and each can be altered to suit the needs of the overall project.


Next, emails containing attachments in Word or Word Perfect documents, and in my case I prefer to work in Word, are exchanged between the client and the writer. The client starts this by typing out from the beginning of the book until the end, in gradual stages as needed, the book’s contents as envisioned. This can be added to later, and fully edited and rewritten by the ghost writer. Basically, the client at least needs to lay out the ideas of the book as expressed by him, and then flesh them out somewhat for the writer to have material from which to work.The book ghost writer can do light to heavy research and add related new material by using the resources of the Internet and the local library system. The emails and phone calls between both parties assist the professional writer in shaping, creating, editing, rewriting, proofreading and fully completing the book manuscript. Along the way, the client or book author shares ideas, tells the book ghost writer how he wants his manuscript laid out and written, gives the writer details of the book, and supplies more general ideas and guidelines about the book’s materials.It is best if the client sends all of the actual information to be worked on with his ghost writer in several email attachments, rather than sending them over the phone or in the bodies of emails as written copy. Some background materials can be on real paper, but generally ghost writers can’t work from handwritten notes, and while some ghost writers use scanners and can scan in typed documents, it’s easier to already have the documents in electronic format. MS Word is the most common software.Phone calls can be made on a regular basis; you can also arrange Skype conferences and IM or instant message meetings. It’s best for a book ghost writer to always have written records, albeit electronic ones, of everything, so I try to avoid phone calls except for using them for info about the project, not the project itself, or to bring each other up on what’s going on in general. I like to have everything in emails and attachments whenever possible. It’s something solid and reliable in front of me, which I can check on all throughout the project.The client basically lays out the book’s ideas and overall structure, and the ghost writer fleshes everything out and edits it into a professional, readable, polished book, also properly formatting the manuscript and preparing it to be presented to a literary agent and then a commercial, independent, boutique or self-publisher. The book ghost writer may only ghost write the work in progress, and a separate copy editor and even a separate proof reader may be hired to go over the finished manuscript; or the ghost writer may offer included editing and proof reading services. I do this myself when I ghost write, including the price of editing and proofing the manuscript within the overall book ghost writing price. However, if you can afford this, it’s always wise to hire another outside book editor for a second set of eyes.The client may ask questions or raise concerns with the book ghost writer at any time during the book ghost writing project. This should be encouraged by any professional writer in order to facilitate the process of creating a solid, well thought out and well written manuscript that reads smoothly, has few typographical or other errors, has been thoroughly fact checked by both parties, and is otherwise ready to present to an agent and then a publisher. The writer’s job is to help the client, the original book author, to craft a book that reads if needed as though it was written by the author client, or at least one that reads professionally well. The ghost writer may work in either the client’s voice, which should come through in the client’s original writing, or in her own voice if the book author doesn’t mind some added creativity in the process.


Also, credit for the work may be shared, with the book ghost writer’s name being featured on the cover under the famous “As told to… ” method underneath the book author client’s name. Or the ghost writer can be not mentioned, with all credit, royalties and success going to the author client. In either case, the advance payment made to the professional writer is her main resource, as the thrust of writing a book for someone else is to make a living at helping you to produce your book project. The writer deserves the relatively high pay, as the book project often lasts from three to six months or longer, and the client is supposed to receive a well written, beautiful, awesome new book, one which hopefully will sell to its selected markets.At our company, we have many resources at our disposal which involve assisting you in finding an agent and publishing your book, and methods for marketing, promoting and selling your book. We can also guide you to our partners and other networks outside our company which will assist you in arranging book advertising and sales. You may already have business or personal sources you can also use to promote sales.One last thing: remember that you aren’t writing a book only for yourself, or even just your family and friends. You’re creating a wonderful work of art for both its readers and your long-term posterity, so you should aim for capably reaching out to its audience. Keep your readers forever in mind, trying very hard to write more for them than merely for you, your dreams and your book ghost writer.

Womens Health – The Secret Behind Good Health

Maintaining good health is important for women as they have to do many activities in the daily life. Lots of women have been suffering from many types of Womens Health related problems due to the lack of essential vitamins and minerals in the body. Vitamins are very important and essential ingredients for the body because the help the body organs function properly and due to this reason they need to keep themselves in a good health. Good quality vitamins help the women in slowing ageing process, strengthen the immune system, improve the energy levels and also support the hormones. But before looking for vitamins, a medical consultation is very essential as the medical professional will be able too find out the most suitable vitamins as per the body formation and functionality of vital organs.


Physicians can provide better guidance when it comes to the Womens Health care as lots of studies in the medical field have proven that the body of women needs lots of anti ageing substances which are natural and provide specific benefits to their health. Fresh fruits and vegetables always help in supplementing for the vitamins and minerals required for the body. Apart from vitamins and minerals, women also require nutrients like amino acid, antioxidants and so on.Nutrients are important for both the genders but some nutrients are specially required for Womens Health because they are much important in balancing their female hormones. It is a fact that the women who are between 25 and 45 years of age need extra bit of care for the maintenance of their good health. Osteoporosis is a significant situation in women which begins when they attain 30 years of age so a diet of calcium and magnesium supplements and other necessary nutrients regularly are specially recommended to those who attain the age of 40.


It’s important for the Womens to give proper care to their health and get the regular checkup done to keep them fit and disease free.